RPL Go!
Driving community connection.
User Experience
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Communications
The Rochester Public Library recognized an opportunity to expand access to books, technology, and educational programming for underserved communities. The library needed a mobile solution that could deliver comprehensive services while preserving the welcoming atmosphere people expect.
Challenge
The Rochester Public Library identified an opportunity to expand access to books, technology, and educational programming for underserved communities. Traditional stationary services weren’t reaching outlying neighborhoods, mobility-challenged seniors, and families lacking reliable transportation. The library needed a mobile solution that could deliver comprehensive services while preserving the welcoming atmosphere people expect.
Solution
I joined a multidisciplinary team where we conducted comprehensive user research and experience design for a mobile library. Through stakeholder interviews and demographic analysis, we understood diverse community needs and crafted flexible service configurations for each audience. I developed the “RPL Go!” name to communicate trusted library services made mobile—keeping it engaging yet accessible across all demographics. We created cohesive branding and vehicle graphics for clear, approachable communication, plus modular interior components that enable seamless transitions between service modes.
Impact
RPL Go! is now fully operational, actively serving Rochester neighborhoods with comprehensive library programming. Our human-centered design approach earned city approval during the concept presentation and launched with a public press conference featuring city and state leadership. The mobile library successfully eliminates access barriers by delivering books, technology, and educational resources directly to previously underserved residents.
Team
Andrew Guillet
Emily Krebbeks
Haley Giroux
Kelly Jahn
Max Stromfeld
Muzen Magzoub
Shirley Yang
Troa Vimahi