GenFresh aims to address food insecurity by connecting farmers with excess food to people in need.
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UX Research
Competitive Analysis
HelloFresh
With over seven million active customers, HelloFresh is one of the largest meal kit delivery services in the world. I looked to their app for insight into how to entice individuals to order and for design best practices.
What Works
Food photography as the focal element
Displaying recipe prep time and difficulty
Allowing people to adjust the amount of servings in their box
What Could Be Improved
Stronger typographic hierarchy could better differentiate sections and draw users’ focus to key areas
Recipe details could better utilize space
Blue Apron
Blue Apron is another popular meal kit delivery service with offerings nearly identical to HelloFresh.
What Works
Great food photography
Shows total prep time
Allows individuals to customize recipes to fit their needs
Step-by-step instructions keep people focused on one specific task, reducing their cognitive burden
What Could Be Improved
Screen layouts could be more space-efficient
Personas & Empathy Maps
In place of using actual data to develop user personas and empathy maps, I outlined the target audience of GenFresh and utilized ChatGPT 3.5 to generate plausible users. I heavily edited the output.
Site Map
After analyzing various comparable services, I developed the information architecture of the GenFresh application. I considered the expectations of my two personas, and finished with 7 essential pages and 34 screens.
Hi-fi Design
After finishing my UX and UI research, I constructed a series of mid-fidelity wireframes and then further refined the screens into the final hi-fi design.
After that, I linked all the pages to create an interactive prototype.
