Trio of event posters as a study in visual hierarchy.
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![](https://framerusercontent.com/images/69DxfCS0fft00Et26DdhNUR2U.jpg)
![](https://framerusercontent.com/images/HQmDi3azvKs6iwicjvUPs27zD0.jpg)
In poster one, I utilized a bold violet background and strong typography to draw attention. I decided on a center-weighted composition to decrease the cognitive effort required to scan the information and balance the colorful background.
![](https://framerusercontent.com/images/qa5xbFmCM2Ak7M4nrl3uIDqKVE.jpg)
I explored more risky compositions in poster two, eventually landing on a bottom-weighted two-column layout. The dark negative space contrasts light walls, and the soft green accent provides subtle visual interest.
![](https://framerusercontent.com/images/dfaD9OcbZQag7VBlHqjV8Kksgk.jpg)
Poster three is light and airy, pausing only to emphasize the most critical information. I chose a red typographic accent to selectively stimulate the viewer and showcase the quote’s passion.