Sublime is a technology-enabled sandwich experience in the heart of NYC. I designed the mobile app and self-order kiosks.

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UX Research

Field Visit

RITz Sports Zone

What Works
  • Down-the-line ordering style

  • Simple menu

  • Order sheets for accessibility

  • Easy order prompting by employees

  • Easy and efficient payment

What Could Be Improved
  • Allergy notation

  • Atmosphere

  • In-line UX

  • Menu screens rotated too quickly

  • Not knowing item availability ahead of time or on order sheets

  • Not communicating process

© 2023 Max Stromfeld