Sublime is a technology-enabled sandwich experience in the heart of NYC. I designed the mobile app and self-order kiosks.
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UX Research
Field Visit
RITz Sports Zone
What Works
Down-the-line ordering style
Simple menu
Order sheets for accessibility
Easy order prompting by employees
Easy and efficient payment
What Could Be Improved
Allergy notation
Atmosphere
In-line UX
Menu screens rotated too quickly
Not knowing item availability ahead of time or on order sheets
Not communicating process
