Juma strives to break the cycle of poverty by employing under-resourced youth and helping them gain skills to be successful in their careers. I designed their business cards and recruitment posters.
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Juma’s previous cards business cards had accessibility issues and didn’t reflect the organization’s new branding. After considerable market research, I determined that the new cards should include a simpler layout, clearer hierarchy, larger type, and clarifying icons. Juma’s leadership team appreciated these suggestions.
![](https://framerusercontent.com/images/XjSAEtF5aAzERtHNFD50p4oRqU.jpg)
After initially presenting cards in which the front contained variations of the organization’s logo, Juma requested a simpler design, instead focusing on the new brand gradients.
![](https://framerusercontent.com/images/ciNE2xXkoKo8MY2ZhVcMlDKQkd8.jpg)
My next project was a recruitment poster for JumaINSPIRES career panels. I created a general and customizable version, and opted for a landscape orientation, appropriate for both print and digital environments.
![](https://framerusercontent.com/images/4YhRfALmAJy3p0hInnN15HJ8bg.jpg)
The posters were recognized as being “instrumental in sparking youth interest and boosting their attendance to the career panels” by Juma’s Executive Director of Corporate Partnerships & Marketing.